How to Optimize Blog Posts on Your WordPress Site Before Publishing ?

How to Optimize Blog Posts on Your WordPress Site Before Publishing

Hello, my friend. If you are a blogger like me, then you should know what it’s like to wear a zillion hats at a time. As an owner of your own blog, you are the one who searches for the right piece of data that should be interesting to read for your audience. You are the only one who is responsive for writing your content, editing and SEO-optimizing it. Running all these and plenty of other tasks at a time isn’t a joke. It’s easy to miss some important points as you click the “publish” button. So, in order to help you feel confident that you didn’t skip a thing, we have decided to come up with this checklist for bloggers.

In this post I provide 15 key things that you need to do before pressing the “publish” button. Although it may seem like too much at the first glance, most of these steps are pretty simple and quick to achieve. Moreover writing a good copy of text is worthy of a couple of extra minutes spent for its editing, so that all the time and effort you applied while working on it will be appreciated by your readers.

Step 1: Create A Compelling Title

The title of your blog post is one of the most powerful elements that it may include. Depending on the way you structure it, people will decide whether your publication is worthy of their attention. Based on the way you write the title, your blog will/won’t get loads of organic traffic from search engines. As a rule, a post title is the last thing that bloggers work on during the post creation. At least, that’s how we create posts on MonsterPost.

There are plenty of different techniques that you can apply while working on the post title. Start off with a work title. This will be a foundation of your final version of the headline. Keep the title short. Up to 70 characters will be enough for its proper display in the search results. Once you’ve come up with your version of the post title, brainstorm it with someone else. Do not forget about including keywords or phrases in the title. This grows your chances to reach the right audience and attain a wider exposure in search engines.

Step 2: Format Your Copy

It’s way easier to read a text that is divided into smaller sections. Avoiding long paragraphs is a good practice. 5-6 lines of texts is the proper length of paragraphs that will be read by your audience, not skipped.

As a rule, when coming across any blog post, people scan through the content before deciding to read it. By means of sub-headings, you can better deliver the message of your article to the readers. In such a way, the users can see a quick plan of the ideas highlighted in your post, thus better realizing what your post is actually about.

Step 3: Image Formatting

We all know that a single image added to a web page is equal to a thousand words. Perhaps nothing can harm your web page more than a poor-quality image and badly formatted photos. So, before your post gets live, make certain that every piece of visual content is correctly sized and looks good on any device screen.

In addition to the quality, relevant photos is posts, take care of updating your blog with a high-resolution logo that will make your project more recognizable to a wider web community. Also, do not neglect optimizing alt tags and title tags of your images. This will help you make your content more findable on the web.

When working on a WordPress created on the basis of a ready-made theme from TemplateMonster (for example), you will have all SEO-optimization tools at hand. So, just think about your content and the search request your target audience will use to find it.

Step 4: Featured Images

This point is especially relevant to everyone running a WordPress-based blog. Enhancing your publications with featured images can be important for a number of reasons. First and foremost, by means of a featured image you can capture the users’ attention. Depending on the way you design it, the featured picture can either bear an intriguing message or clearly state the things that you are going to highlight in your post.